Using Hashtag: Why, When and How

Abhishek Roy
3 min readDec 6, 2019
Using of hashtag
Hashtag It!

Very often we care that there is a thing called hashtag, and we don’t even know what wonders we can do. As we have talked about Social Media Marketing and its good side a lot. Then give this one feature a look is not that of a bad idea. When the most important thing is our site is bringing traffic to our site then the idea of collecting like-minded people together is not bad.

The very basic use of the hashtag is to make it easy for the people who are searching for something that is somewhere like you and making you more visible. And that is what the game is all about!

Why it’s called hashtag?

That’s because this concept is talking about making it more specific and to be able to make it visible to the larger audience who are more interested in the same type of content or art.

There is a proper way to use hashtags and can be very useful when it comes to marketing your product or what you are selling. In further notice, people use hashtags for every new marketing campaign they are coming up with. The very reason for this is to let more people connect with it. As we know that a big mass of every age is using social media on the largest scale, and the hashtag is the new trend. This can be your chance to come in the eyes of everyone by just applying the right hashtag.

Also Read: 10 tips to promote your business online (through Instagram)

We do what proves to be the best in our interest. The way that is using a hashtag in the most appropriate way that is using it as a brand slogan. When you will use any hashtag you will promote it. Making it catchier and more appealing will make your followers share it and bring more traffic to your side. For example- Winners, a popular Canadian apparel store, uses #WinnersFabFinds in probably every social platform. They promote their brand hashtag in the online and offline market like a store.

Not just this you can further use a content related hashtag that will reflect the type of content you are providing and what is the kind of idea that is promoted by you. For example- #CleanEating is a popular Instagram hashtag that carries over onto Twitter and other social platforms.

How to know what hashtag to use?

Now, that’s the most critical part, to understand which hashtag you must use. The one which is short and crisp. Marketing is the typical part and that’s where enters the organisations like Viratel. All they do is marketing and tell you about every hashtag to every keyword that will certainly take you higher. When you are up there just to vibrate higher than not knowing the correct use of tools should not be the hurdle. You must know what is the best thing that can actually take you in the eyes of the customer.

Just give it a chance and all you got to do is Hashtag It!

--

--